Rising awareness of diet-related health issues, including obesity, diabetes, and heart disease, is fueling the demand for healthier food options. Consumers increasingly opt for nutrient-dense alternatives over conventional biscuits that are high in refined sugars and unhealthy fats. In addition to weight management, buyers consider gut health, energy levels, and long-term wellness, pushing brands to develop more innovative formulations. The World Health Organization (WHO) reported in 2024 that over 39% of adults globally are overweight, with 13% classified as obese, highlighting the urgent need for healthier food options. In response, major manufacturers are launching reduced-calorie and high-protein biscuits.
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